Because one huge post can bring far more traffic than 2 or 3 smaller ones, each within the short and within the long run.
When you publish an extended post covering all the nuances of a selected topic you\’re primarily providing an entire answer to someone’s downside, a one-stop search. As a consequence individuals reading that post are going to be far more possible to share it on social media (e.g., Twitter, Facebook, Digg), and this can increase your traffic on the short term.
Additionally bloggers and webmasters envisioning that long and structured post are going to be additional possible to link thereto, increasing the search rankings of that post for connected keywords. Over the long run, therefore, the post can keep obtaining traffic from Google and different search engines.
Breaking a post down into smaller elements and business it consecutive has some edges too. for instance, it’s a pleasant thanks to produce loyalty among your readers, as they\’re going to develop the habit of visiting your web site additional often. Most of the days, though, the advantages of business the post in a very single piece weight additional.
Finally, detain mind you\’ll be able to do each things moreover. Suppose you have got one post listing the highest twenty websites for learning the way to play the stringed instrument on-line. you\’ll begin a series and write one tiny post with one web site weekly, and once all the twenty post are printed you\’ll publish an enormous one summarizing the series and together with all the twenty websites. victimisation this method can create your huge post lose some buzz (as most of your readers can have seen that content already) however it’s an honest compromise to urge the most effective of the 2 approaches.
- Google Page Rank Update : 4 February 2013 (dhavalthakur.com)